Chief Executive Officer Matthew Hallé reflects on the lessons that have guided the business from its earliest days.

Recruitment is at the heart of Applica’s own growth. We focus on hiring people with the potential to thrive, not just those who fit a job description.

At Applica, hiring decisions are shaped by values as well as skills. Technical capability matters, but so does character, motivation and the willingness to contribute to a fast evolving culture. Matt argues that culture is not something to preserve unchanged. It is something that evolves with every person who joins the company.

“We hire on values as much as skills. We take time to understand what makes someone tick and what potential they have. Once you accept that culture is dynamic and changes with every hire you make, you are much more likely to hire the best athlete.” Matt Halle – CEO

This thinking led Applica to invest in a dedicated talent acquisition function. Many companies of a similar size do not take this step, but Matt wanted to protect the quality of hiring as the organisation continued to grow. This resulted in Abeera Rana being promoted into a Senior Talent Acquisition role, ensuring the hiring approach remains resilient and aligned to Applica’s values.