Chief Executive Officer Matthew Hallé reflects on the lessons that have guided the business from its earliest days.

Knowing when to say no is as important as knowing when to say yes.

In the energy industry, new territories and high-risk environments are often presented as attractive opportunities. These situations can be tempting, but Matt emphasises that even one wrong step can have major consequences. Walking away from certain work has played a crucial role in safeguarding Applica’s position and protecting the company’s long-term strategy.

“The business we have walked away from has defined our success in equal measure to the business we have won. I am proud of our operations and finance teams for maintaining strong compliance in everything we do, and I am proud of our sales teams who know when we must say no.” Matt Halle – CEO

He also highlights the valuable support from Strategic Risk and Compliance Consultancy and especially from Stephen Rookes, who strengthened Applica’s approach even further.

This discipline has ensured that Applica remains focused on its chosen markets within the energy space. It has also been a major factor behind the company’s sustainable growth.