Applica’s COO, Louisa Batten, reflects on the importance of doing what you say you will do. She explores how small, consistent actions form the basis of trust, credibility and long term professional relationships, and why this simple habit remains one of the most powerful lessons in her career.
At first glance, it seems almost too simple to be considered a leadership principle. Yet in practice, Lou has seen how strongly people respond to reliability.
Being able to depend on someone is a rare constant in a fast-moving industry and, as she puts it, “Being relied upon to do what you say you are going to do is important. It is the foundation of integrity.”
A mentor early in her career once told her, “If people can trust you with the small things, they will trust you with the big ones.” It stayed with her because it rang true even in the most everyday interactions.
Over the years, Lou has seen how much weight small actions carry. Sending the message you promised to send. Making a call at the time you said you would. Delivering a piece of work on the day you committed to. These are not tasks that end up written in annual reports, but they are the ones that quietly shape your reputation.
She acknowledges that overpromising often comes from good intentions. Many people want to show they are enthusiastic, capable or willing to go the extra mile. But the moment a commitment is not honoured, even unintentionally, it casts doubt on whether someone can be relied upon.
Lou believes this distinction is what defines genuine professionalism. “It is easy to overpromise because we want to make a good impression. But not doing what we say brings our dependability into question.”
People notice when words and actions align, and they notice even more when they do not. Over time, these patterns of behaviour shape how colleagues, clients, contractors and partners perceive you.
For Applica, the value of reliability carries throughout the business. Whether it is supporting a contractor, engaging with a client, or working internally across global teams, the ability to follow through builds confidence and strengthens partnerships.
Lou’s reflection is as relevant for early career professionals as it is for senior leaders. In an industry built on collaboration and technical precision, doing what you say you will do remains one of the most meaningful ways to demonstrate integrity.
